Project Agora - Marketing Director

Marketing · Kifissia, Attica
Department Marketing
Employment Type Full-Time
Minimum Experience Executive

Project Agora, a TDG (ThinkDigital Group) company, is a Media Technology SaaS on a mission to Κeep the Open Web Open. In our day-to-day, we work with over 2700 top local digital Publishers and e-Retailers in EMEA and LATAM, supporting them to maximize the value of each visitor.


Project Agora has been named as one of the 1.000 fastest growing companies in Europe by the Financial Times, enjoying an annual growth of more than 80% every year since 2017. Our teams are an extraordinary group of talented, active, and innovative people who care about more than just building cutting edge technology. We live and define our work ethics by our core values. We are Rainmakers bringing stunning results, I+Valuers supporting colleagues, customers and partners and Fat Cow Killers striving to take inefficiency out of the way. Innate Curious we always explore ways to understand root causes and innovate and Positive Bigfoots carrying self-sustainable digital minded happiness to other people.

 

Your Impact

 

To join us on our mission to keep the Open Web Open, we are looking for a highly motivated Marketing Director to join our team and help us market technology that empowers local publishers. You will lead the Marketing Department which sits at the unique intersection of Marketing, Product and Business, working within all stages of the product life-cycle - from ideation to development to wide release, which includes marketing and PR campaigns, lead generation and account-based marketing.

 

You will be responsible for bringing our current and new products to the international markets we are present in, with strong positioning, as well as marketing and sales enablement materials. As the Marketing Director, you will be the link between the publisher teams from sales, product and customers’ success. You will be tasked with turning our innovative media technology and advertising products into substantial revenue-generating businesses used by millions of people across the world.

 

Being part of a fast-growing scale-up organization, the role requires a self-starting, results-oriented and passionate professional to be instrumental in executing successfully our marketing initiatives to market.

 

The successful candidate will join the TDG’s Headquarters in Athens, will report to Project Agora’s Managing Director and will work closely with internal teams including Marketing, Customer Success, Product and Sales. 

 

Come join us and help keep the Open Web Open. 

 

Key Responsibilities

 

  • Researches and analyzes the competition to define and promote our USP per market and per product.
  • Enhances our USPs per market by working with the product team.
  • Constantly monitors industry developments and understands our competitive position within this ever-changing environment.
  • Clearly articulates Project Agora’s value proposition in a way that resonates within the market.
  • Conducts market research and maintains Project Agora’s market share estimations per product and per region.
  • Works with Product Management & Commercial teams to deliver the company’s Go to Market programs across geos and client segments.
  • Develops and delivers marketing demand generation plans through digital awareness and conversion campaigns orchestrating a diverse set of channels and practices such as ABM, SEM, Social Media, Email Marketing, Digital PR, CRO, SEO.
  • Oversees all Customer Touchpoints (e.g. website, partner center, newsletters, events) and leads CRM strategy, including lead nurture, lifecycle communication and segmentation campaigns.
  • Oversees content marketing and thought-leadership writing.

 

We’re looking for someone who has

 

  • Natural curiosity to keep constantly up to date with industry developments. 
  • Superior commercial acumen. 
  • Minimum 5 years digital marketing experience with a track record of orchestrating demand generation programs
  • Experience in B2B marketing and in driving product launches, including value proposition development and product positioning.
  • Hands on knowledge of marketing automation tools (e.g. Hubspot, Active Campaign, Marketo, Salesforce).
  • Superior data analytics skills with practical expertise in Google Analytics and BI tools
  • Talent in content development, especially translating anything technical to business literacy. Comfortable in writing and planning content.
  • Teamwork skills, proven ability to manage external resources and collaborate with other functions in the company.


Nice to Have 

 

Experience from a B2B ad-tech company, or digital publishing experience working in a global company. 

 

Benefits and Perks

 

Project Agora company is part of TDG, recognized as a Best Workplaces™ for 2022. We are on a mission to boldly lead our people to where no one has gone before. Our people enjoy benefits that make them able to develop their careers and professional skills. We challenge ourselves to work with the best and most talented professionals and we want to offer a great place to work and thrive. We are offering: 

  • A competitive salary based on experience and skills.  
  • A budgeted training and professional development plan.  
  • A modern workplace environment, and the excitement of working closely with a successful, highly motivated, dynamic, and talented team.  
  • Heart Long Weekends! A paid-time-off throughout the year to enjoy life outside of work.  
  • Health insurance scheme.  
  • Access to TDG’s Library for professional development.  
  • Fresh fruits & best selection of tea every day. 

 

Additional Information

 

  • Τype: Full-time
  • Reports to: Managing Director
  • Location: Athens, Greece

 

Project Agora offers a hybrid working model. Team members all over the EMEA region currently can meet in person every other week. Project Agora continues to grow our team by conducting a remote-first onboarding process.

Thank You

Your application was submitted successfully.

  • Location
    Kifissia, Attica
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Executive