Project Agora - Product Marketing Manager

Marketing · Kifissia, Attica
Department Marketing
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Project Agora, a TDG (ThinkDigital Group) company, is a Media Technology SaaS on a mission to keep the Open Web Open. In our day-to-day, we work with over 2000 top digital Publishers and E-tailers in EMEA and LATAM, supporting them to maximize the value of each visitor, managing 11.5 billion impressions per month.


Project Agora has enjoyed a steady growth of more than 50% a year since its founding in 2014. Our teams are an extraordinary group of talented, active, and innovative people who care about more than just building cutting edge technologies. We challenge ourselves to work with the best. We live and define our work ethics by our core values. We are Fat Cow Killers improving process efficiency, Rainmakers bringing stunning results, I+Valuers supporting colleagues, customers and partners, Always Curious to explore ways to innovate and we have Positive Bigfoots carrying self-sustainable digital minded happiness to other people. 

 

Your Impact


To join us on our mission to keep the Open Web Open, we are looking for a highly motivated Product Marketing Manager to join our team and help us market technology that empowers local publishers. The Product Marketing Manager will sit at the unique intersection of Marketing, Product and Business, working within all stages of the product life-cycle - from ideation to development to wide release.

 

You will be responsible for bringing our current and new products to the international markets we are present in, with strong positioning, as well as marketing and sales enablement materials. As a Product Marketing Manager, you will be the link between the publisher teams from sales, product and customers’ success. You will be tasked with turning our innovative media technology and advertising products into substantial revenue-generating businesses used by millions of people across the world.


Being part of a fast-growing scale-up organization, the role requires a self-starting, results-oriented and passionate professional to be instrumental in executing successfully our product marketing initiatives to market.


The successful candidate will join the TDG’s Headquarters in Athens and will work closely with internal teams including Marketing, Customer Success and Sales. 


Come join us and help keep the Open Web Open. 

 

Key Responsibilities


  • Research and analyze the competition to define and promote our USP per market and per product. 
  • Enhance our USPs per market by working with the product team. 
  • Constantly monitoring competition and industry developments.  
  • Representing the voice of the customer - before, during and after launch.  
  • Clearly articulating a product’s value in a way that resonates within the market.  
  • Driving product adoption and advocacy. 
  • Product messaging and positioning marketing communications, and sales. 
  • Coordinating and managing product launches. 
  • Creating marketing and sales collaterals. 
  • Working on customer and market research. 
  • Content marketing and thought-leadership writing. 
  • Reporting on data performance and customer feedback.


We’re looking for someone who


  • Is naturally curious to keep constantly up to date with industry developments. 
  • Superior commercial acumen. 
  • Is familiar with the use of BI tools and MS excel. 
  • Is experienced in developing impactful product Go-To-Market strategies and cross-functional plans. 
  • Demonstrates talent in content development and can translate anything technical to business literacy and is very comfortable writing and planning content. 
  • Is experienced in B2B marketing and in driving product launches, including value proposition development and product positioning. 
  • Displays a strong passion to always find the right product positioning and messaging, with excellent writing skills and customer communication. 
  • Has teamwork skills, proven ability to manage external resources and collaborate with other functions in the company.


Nice to Have 

 

Experience from a B2B ad-tech company, or digital publishing experience working in a global company. 

 

Benefits and Perks


Project Agora company is part of TDG, recognized as a Great Place to Work® for 2021. We are on a mission to boldly lead our people to where no one has gone before. Our people enjoy benefits that make them able to develop their careers and professional skills. We challenge ourselves to work with the best and most talented professionals and we want to offer a great place to work and thrive. We are offering: 

  • A competitive salary based on experience and skills.  
  • A budgeted training and professional development plan.  
  • A modern workplace environment, and the excitement of working closely with a successful, highly motivated, dynamic, and talented team.  
  • Heart Long Weekends! A paid-time-off throughout the year to enjoy life outside of work.  
  • Health insurance scheme.  
  • Access to TDG’s Library for professional development.  
  • Fresh fruits & best selection of tea every day. 

 

Additional Information


  • Τype: Full-time  
  • Reports to: Marketing Director 
  • Location: Athens, Greece 

 

Project Agora offers a hybrid working model. Team members all over the EMEA region currently can meet in person. Project Agora continues to grow our team by conducting a remote-first onboarding process.  

Thank You

Your application was submitted successfully.

  • Location
    Kifissia, Attica
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor